In recent decades society has become increasingly visually-oriented. If a picture was worth a thousand words in 1920, it is now worth many thousand words. Today’s consumer is more likely to be a “viewer” than a “reader,” relying less on the printed word than on pictorial images for entertainment and instruction. Photography is one of the most prominent means of interpreting and disseminating information. The stock photography industry has responded to this demand, and even at this moment thousands of images are being bought for publication. Who are these clients?
Advertising Agencies use stock photography in national consumer ads, which appear in publications circulated among the general Continue reading





























